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WWE was paid an insane sum for Mountain Dew Pitch Black match

Royal Rumble
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Details have emerged on the deal between Pepsi and WWE for the Mountain Dew Pitch Black match at Royal Rumble 2023.

At the January 28 premium live event, Bray Wyatt defeated LA Knight in this unique stipulation bout.
The match appears to have split fans, with some praising WWE and Wyatt’s ambition, and others believing it was one of the only low points of the night.

Per Dave Meltzer on Wrestling Observer Radio, the Mountain Dew partnership was a ‘million-dollar deal’.
Meltzer noted:

“Well, you know the thing is that Mountain Dew one, that was a million-dollar deal. That’s significant money if you can get deals like that.
“It was a really crappy match though and they kept it short. I guess Pepsi has to decide whether it’s worth it to spend a million dollars to sponsor a crappy match, maybe it is.
“I don’t know, on a pay-per-view that was seen by two million people.”

Royal Rumble 2023 was recently touted as the most viewed Royal Rumble event of all time.
WWE reportedly has plans for a sponsorship match at WrestleMania 39 in April, which you can read more about right here.