Anthem Media has announced a promotion and new appointment within IMPACT Wrestling via a recent press release.
Scott D’Amore has been promoted from Executive Vice President, a role he rose to in December 2017, having previously been Vice President of International Relations and Head of Creative.
Former WWE executive Lou D’Angeli has joined the company as Vice President of Marketing.
The press release reads:
RICHARD SCHAEFER NAMED PRESIDENT OF ANTHEM SPORTS GROUP
Scott D’Amore promoted to President of IMPACT Wrestling
Lou D’Angeli joins as Vice President of Marketing
Mike Pine’s Talon Partnerships joins as Strategic Advisors handling Brand Partnerships
LOS ANGELES, March 13, 2023 – Anthem Sports & Entertainment Inc., a global, multi-platform media company, announced today that respected global combat sports executive Richard Schaefer has been named President of its sports properties, which are to be re-organized as a separate operating group under the name Anthem Sports Group Inc. (ASG). These properties include ASG’s iconic IMPACT Wrestling promotion, trailblazing all-female MMA organization Invicta Fighting Championships, and, Fight Network, the world’s premier 24/7 combat sports channel.
Drawing on more than 20 years of experience in the combat sports and boxing realm, Schaefer will oversee ASG and play a key role in building strategic partnerships and relationships with leading sponsors, brands, agents and athletes in the industry. The hiring of Schaefer is a testament to Anthem’s commitment to building global prominence of its events and broadcasts. Under Schaefer, ASG will aggressively pursue additional acquisitions in the combat sports and professional wrestling businesses. Schaefer’s wide-ranging background in professional boxing will also be leveraged to establish a boxing promotion platform.
“Richard Schaefer is a major force in the combat sports and boxing arena,” said Leonard Asper, Anthem President and CEO. “As one of the industry’s most respected executives, he leads with integrity and brings an unprecedented wealth of expertise—cultivated from more than two decades working alongside the sport’s biggest brands and most legendary fighters. Anthem is pleased to welcome him to our executive team as the President of Anthem Sports Group, and we look forward to reaching even greater heights as a global sports powerhouse under his guidance.”
Schaefer will be working with former WWE and Cirque du Soleil executive Lou D’Angeli, who has joined Anthem Sports Group as Vice President of Marketing. In this role, D’Angeli is overseeing all aspects of marketing, advertising, promotion, and public relations for ASG.
D’Angeli has more than 25 years of experience in event marketing and promotion, having served as Vice President of Marketing for Cirque du Soleil where he was responsible for all marketing, advertising, public relations, and digital media strategy for North America. Additionally, he served as Director of Marketing for WWE, developing and implementing all national advertising strategies, social media initiatives, and fan festivals and experiential events.
Anthem also announced that Mike Pine & Talon Partnerships have been retained by ASG as Strategic Advisors, focused on securing sponsorships and new revenue initiatives for IMPACT Wrestling and Invicta FC. While Pine & Talon’s initial emphasis will be placed on the Sports Group properties, Talon’s scope will also include Anthem’s diverse entertainment offerings.
Previously, Pine has held the Head of Global Sales/Chief Revenue Officer positions for four separate billion-dollar companies. Under Pine’s leadership, Talon has grown into a world-class organization with the singular purpose of delivering revenue for its high-profile clientele — ranging from renowned sports and entertainment properties and influencers to NCAA and professional athletes, and more.
“Mike is a true combat sports veteran, having worked with several world leaders in the MMA and professional wrestling industries,” added Nordholm. “In addition to his expansive knowledge, he comes armed with unparalleled insight and ideas that go outside the box—forming strategic partnerships and initiatives that fit the mission of each brand, while exponentially growing awareness and revenue. We are confident that the talented team that we have assembled under Mr. Schaefer’s leadership is well-positioned to expand our offerings in the combat sports arena, utilizing world-class IP directed at combat sports enthusiasts.”
