WWE have made a new announcement regarding the presenting partners for WrestleMania 40 on April 6 & 7.
As confirmed via an announcement on WWE’s corporate website, this year’s presenting partners for the Showcase of the Immortals will be Snickers and the latest instalment in the WWE 2K video game series, WWE 2K24.
This will be the third consecutive WrestleMania that the two brands will join forces, having begun their union back in 2022 at WrestleMania 38 in Dallas, TX.
The news was announced in the following statement from WWE:
STAMFORD, Conn., February 29, 2024 –Mars, Take-Two Interactive and WWE (NYSE: TKO) today announced that SNICKERS® and WWE® 2K24 will continue their union as the Presenting Partners of WrestleMania, which takes place Saturday, April 6 and Sunday, April 7, 2024, at Lincoln Financial Field in Philadelphia.
This marks the third consecutive year that the two powerhouse brands have combined to serve as Presenting Partners for WWE’s pop culture extravaganza. WrestleMania XL has already broken records including more than 90,000 tickets sold on the first day.
Ahead of the biggest matches of the year at WrestleMania, SNICKERS and WWE 2K24 will continue their multi-platform campaign from last year on the Road to WrestleMania.
“SNICKERS is proud to return to WrestleMania, bringing a satisfying solution to WWE fans around the world” said Martin Terwilliger, Marketing Vice President, Mars Wrigley. “We look forward to showing up for the passionate fanbase with WWE 2K24 as presenting partners for WrestleMania XL, bringing fans what is sure to be one of the most exciting sporting events of 2024.”
“While fans can relive forty years of WrestleMania in WWE 2K24, we’ll once again tag-team with SNICKERS to co-present WrestleMania XL,” said Dennis Ceccarelli, Senior Vice President and General Manager of Sports at 2K. “We’ll be cheering on our cover Superstars: Rallying Cody Rhodes to ‘Finish the Story,’ rooting for Rhea Ripley to defend her title, and looking forward to Bianca Belair putting on the ‘EST’ WrestleMania performance of all.”
“WrestleMania XL is shaping up to be the biggest event in WWE history and we are excited to take our partnership with 2K and Snickers to new heights as the brands unite for a third consecutive year,” said Grant Norris-Jones, EVP & Head of Global Partnerships, TKO.
Both brands will be showcased during WWE’s flagship TV programs Monday Night Raw on USA Network and Friday Night SmackDown on FOX leading up to WrestleMania, as well as during the WrestleMania Kickoff Show and WrestleMania each day on Peacock. The partnership also includes custom digital and social content on (WWE’s website) and WWE’s YouTube channel, which is the No. 1 most-viewed sports channel in the world.
With WrestleMania 40 just over a month away, we currently have four matches officially set for the card in Philadelphia.
However, following last week’s Elimination Chamber in Perth, Australia two more matches have reportedly been slated for the event – to find out full details follow this link here.
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