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Former AEW star believes company needs to appeal more to 'casual fans'

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A former AEW star has publicly commented that he believes the company needs to appeal to more ‘casual fans’.

Amid rumors that he could be returning to WWE, Matt Hardy has recently spoken about his time in AEW on his Extreme Life of Matt Hardy podcast.
Matt Hardy said:

“I think that you have to appeal to more casual fans. I mean, I understand your mindset where AEW is built on the context of having great matches and having five star matches and bangers and whatever else since the place is very wrestling heavy.
“If you love wrestling, where the best wrestle, you know, they’ve even used that as a catchphrase, and I’m okay with that, but I still also think there has to be people that are just casual wrestling fans that are trained in the way like, ‘Oh, well this guy’s a big star. I’d like to see him perform. I would like to see him wrestle. I’d like to see her wrestle. I’d like to see this. I’d like to see that.’
“I feel like that would be beneficial. I feel like sometimes AEW plays and caters to too much of a niche audience sometimes and I think they just need to broaden who they play to sometimes.”

Elsewhere in Matt Hardy related news, he has been displaying some intriguing recent social media behavior that has some fans wondering if he isn’t set for a WWE return soon.
For all the latest AEW news, click here.

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