The real reason a broadcast deal for AEW mysteriously ended earlier this year has reportedly been revealed.
AEW programming disappeared from DAZN with no explanation as the company continues in its biggest year to date with the hopes of negotiating a big contract in a few months’ time.
Regarding the specific deal with DAZN, Steven Muehlhausen, who used to work for DAZN, reported:
SCOOP: DAZN and AEW had a three-year deal with DAZN having the right to drop them after the first year. DAZN exercised the option that ended the deal on New Year’s Eve.
The reason DAZN dropped AEW was because except for All In, the PPV numbers were below expectations and not enough people were watching (except for select episodes and the first month of Collision) where AEW was available internationally so DAZN ended the deal early.
Muehlhausen later added:
Want to make PERFECTLY CLEAR, to me it wasn’t AEW’s fault the deal wasn’t renewed.
I ran the wrestling social side for DAZN. AEW bent over backwards when I asked for interviews and liners from talent to promote their major TV shows and PPVs.
DAZN NEVER gave wrestling even 5 percent of the budget given to boxing and MMA which to me was a shame as wrestling had a real shot at DAZN but besides me and the news team, it never got the opportunity it deserved.
This news came after it was revealed that TelevisaUnivision’s ViX prematurely ended its deal with AEW as well.
We’ll keep you posted with any updates.
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